CALS – Community Art Lab Sweden
The Project
Community Art Lab Sweden (CALS) is a digital platform seeking to bring young people together, through local art projects across communities in Sweden.
The Work
As Creative Strategist I was responsible for the research into the brands needs and wishes both from the perspective of the client and their users. I developed the strategical concept of the brand.
Assignment: CALS – Community Art Lab Sweden
Creative Strategy: Annemieke van Leeuwen
Design: Diana Ferreira and Joana Rodrigues