Crocs Quest on Roblox

The Project

Crocs requested a game that would be instantly recognizable to the Crocs Nation. The goal was to celebrate the brand’s playful paradox of being both loved and hated, while showcasing its products in an environment where Gen Z and Gen Alpha could naturally engage with them. Ultimately the aim was to help grow the Crocs Nation in an authentic way.

The Work

As Creative Strategist, I was responsible for overseeing the original concept and ensuring the brand vision remained aligned with the expectations and preferences of Gen Z and Gen Alpha Roblox players.