Crocs Quest on Roblox

The Project

Crocs requested a game that would be instantly recognizable to the Crocs Nation. The goal was to celebrate the brand’s playful paradox of being both loved and hated, while showcasing its products in an environment where Gen Z and Gen Alpha could naturally engage with them. Ultimately the aim was to help grow the Crocs Nation in an authentic way.

The Work

As Creative Strategist, I was responsible for overseeing the original concept and ensuring the brand vision remained aligned with the expectations and preferences of Gen Z and Gen Alpha Roblox players.

Appreciation

‘Annemieke is a true partner in every sense of the word, bringing a steady, supportive energy to every collaboration. She strikes just the right balance between strategic thinking and human connection, and it shows in both the work and the teams she supports. It’s the kind of partnership you hope for—someone who truly understands the business objectives, isn’t afraid to thoughtfully push the work forward, and does so with kindness, transparency, and trust.’

Christina Cade – Vice President Account Director Digitas