Delta Lloyd ‘Samen in hetzelfde schuitje’

The Project

For a competition to win a trip to the World Championship for sailing which was sponsored by Delta Lloyd, they asked us to create a Facebook game where you could invite 4 friends on a trip with you. If all friends guessed right who was in the boat and in which order, you had a chance of winning.

The Work

As Creative Strategist I was responsible for the concept and strategy.

Assignment: Delta Lloyd

Creative Strategy: Annemieke van Leeuwen