Karakter
The Project
A new website for the children’s psychiatrical ward Karakter, with a more friendly approach for a better understanding on what happens at Karakter for both parents and their children. The website intents to help parents and their children feel comfortable and more accepted within the child psychiatry. The interesting part for this website was that it needs to feel good for children but is in actuality directed to the parents and their need to see that their children will be understood.
The Work
As Creative Strategist I was responsible for the concept and strategy.
Assignment: Karakter
Creative Strategy: Annemieke van Leeuwen
Design: Laura Romy Legué