Play!
The Project
A playful exhibition letting people experience, instead of reading, the most important findings from the IKEA Play Report, whilst at the same time creating a light-hearthed playful environment for the whole family to enjoy.
The Work
As Curator I led a big team to realize the whole exhibition. From concept and strategy till content and the final end-result.
Appreciation
‘In 2019 Annemieke curated an exhibition on Play, based on the IKEA Play report, that I was briefing. I was thoroughly impressed by how the team, under her leadership, managed to capture and translate the insights from the research as well as the IKEA view on Play to an interactive experience for all ages. It became a great result and on top of that it was a true joy to work with her.’
Carin Wengelin – Global Communication Leader Sustainability at IKEA of Sweden
Appreciation
‘I had the pleasure to work with Annemieke on several Exhibitions at the IKEA Museum. She is a highly creative person with skills that led us to a strong conceptual level for the successful exhibition Play! An open-minded person that is a joy to collaborate with! Hope our path meets in the future!’
Kåre Möller – UX and Exhibition Designer
Assignment: IKEA Museum
Curation: Annemieke van Leeuwen
Exhibition Design: Expology AB
Support: BA Children’s and Lighting – IKEA of Sweden