The Milk Story by Friesland Campina
The Project
As part of the milk community, Friesland Campina created the platform The Milkstory, where experts, dairy farmers and milk-fans could share their stories and questions.
The Work
As Creative Strategist I was responsible for the concept and strategy.
Appreciation
‘I know Annemieke as someone who goes for a perfect end result, but who also knows how to enjoy the process. With a lot of energy, professionalism, empathy and creativity she guided us in the development of the online community of The Milk Story. With an end result that you could indeed call ‘perfect’, and a collaboration that I think back to with great pleasure.’
Thomas van Gaal – Strategic Director of Het Portaal
Assignment: The Milkstory.nl by Friesland Campina
Creative Strategy: Annemieke van Leeuwen