UPC DOOH
The Project
A campaign for UPC’s MyPrime which shown on Digital Out of Home Screens at all Dutch Stations.The clips change as the day and the interest of the visitors on the stations change. At 10 in the morning all clips from the shows on MyPrime show actors drinking coffee, just as the people on the station are doing.
The Work
As Creative Strategist I lead the team to realise the campaign. From concept and strategy till content and the final end-result.
Assignment: UPC Nederland
Creative Strategy: Annemieke van Leeuwen