Philips OneBlade Body Royale on Fortnite

The Project

Philips Shaving OneBlade set out to create a game for Gen Z and Gen Alpha boys in the shaving-age demographic that could be used for both real-world and online gaming competitions. Fortnite proved to be the perfect platform, given its audience and gameplay style. The game follows the familiar Battle Royale format, but with a twist: the landscape is a giant body covered in hair, which players can shave to regain health or use strategically for stealth.

The Work

As Creative Strategist, I was responsible for overseeing the original concept and ensuring the brand vision remained aligned with the expectations and preferences of Gen Z and Gen Alpha Fortnite players.